Steven Spielberg is undoubtedly a gifted director. But did you know that even if Spielberg does not direct a movie, he still earns more than $30 million a year?
Yes. Universal theme park pays a whole 2% of all ticket sales to Spielberg. Which amounts to over $30 million a year! Why? Because Spielberg allows them to run an “Indiana Jones” ride.
That’s the power of repackaging and licensing. That’s the ticket to making easy money.
So when Michael Keesee – a Wizard of Ads partner – approached me to co-author a book, I agreed. He took a few of my Marketing Hotsheet case studies, added some more kick ass marketing content to it, and converted it into a book.
Unfortunately, by the time the book got published – I was focusing all my energies on other ventures beyond marketing. And so, I didn’t push the promotion on the book as hard as I ought to. And as a result, the book didn’t hit any of the best sellers list.
But the book is awesome. Just read a few of the unsolicited amazon reviews we’ve received:
Note: the book was going to be called Magic Bullets. But we faced some last minute naming problems due to already existing trademarks. And hence, went with our work-in-progress name.
- Work once and get paid over and over again. Repackage your work. License your work. Syndicate your work. Resell your work. Rent your work. The money is in licensing.