The Power Blogging Strategy

1. Teaming Up With Smart Folks

“I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.” – John D. Rockefeller

As time passed, I started realizing that mini websites are not all that efficient in dominating a niche… they aren’t the optimal way of helping people.

And so, I decided to start blogs instead of creating more mini websites.

But it would not be possible to run all the blogs on my own. And that’s why, I created a whole blog network. I partner with some very smart folks to:

  • Share information and help people
  • Make some money

2. Digging a Well

Ram & Shyam are two entrepreneurs both living in a town where the nearest well is 10 miles away.

Ram sees an opportunity. And charges people to get their water for them. He starts earning money from day 1.

Shyam sees an opportunity too. But he doesn’t do what Ram does. And doesn’t spend time going back and forth everyday. Instead, he sacrifices money that can be earned today to build a pipeline. When the pipeline is built, Ram is out of business.

3. Creating The Blog Network

I knew I wanted to be like Shyam. I wanted to create a pipeline. Create a system for blogs that is self sustaining once the momentum is built.

So I sat down and created a 3 pronged mind map for blogs:

Prong 1: Add advertisements to the blog. And pay for writers and content developers via the revenue these ads generate.

Prong 2: Create and sell a $7-10 report. And pump in the profits this report generates in buying ads and promoting the blog.

Prong 3: Sell further related products via the blog. And turn a profit. To start a new blog.

I then sat down and created a mind map for marketing the blogs. Which looks like:

(it’s not the whole mind map)

And then started partnering with folks who could help me with the content. And I could handle the technicalities and the marketing of the blogs.

Action Summary:

  • Think systems and pipelines.
  • You can’t do everything on your own. So it’s a good idea to partner with smart folks and leverage each other’s strengths.

Blogs I Am Involved With

Chapter 7: Steven Spielberg’s Secret to Riches

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